Tag Archives: Facebook

How to Fundraise on Facebook on #GivingTuesday: FAQs

We’ve got big news! For one day only on #GivingTuesday on Tuesday, November 28, 2017, you will be able to use Facebook to start a Fundraiser for your Help Hope Live campaign. To take advantage of this limited fundraising opportunity, you must contact us for key instructions. Failure to notify Help Hope Live will exclude you from this offer. Here’s what you need to know…


What are the benefits of using Facebook Fundraisers this November 28?


  1. Facebook is waiving all fees for donations made to nonprofits on Facebook this #GivingTuesday.
  2. Starting at 8 a.m. EST (5 a.m. PST) on #GivingTuesday, The Bill and Melinda Gates Foundation will be matching donations to U.S. nonprofits made through Facebook while funds last (up to $1,000 per Fundraiser, $50,000 per nonprofit, and $2 million in total).

Do I have to participate?


Creating a Facebook Fundraiser on November 28 is completely optional. Questions to consider:

  • Are you comfortable using Facebook?
  • Do you have an engaged list of Facebook friends who will help support and share your Fundraiser for Help Hope Live?
  • Are you aware that funds raised through Facebook may not reach your Help Hope Live campaign for 90 days? Read below:How soon will the funds be available?”

If you choose not to participate, you can still enjoy our #tealdeal: we waive the credit card fee for all donations at helphopelive.org in your honor on November 28.


How can I get started?

1. Contact us to talk about your plans to participate

2. Spread the word about #GivingTuesday on Facebook

3. On November 28, at any point in the day, create a Facebook Fundraiser and select Help Hope Live as the beneficiary.

Create a Facebook Fundraiser by tapping Raise Money

 

Tap Get Started

 

Tap Nonprofit

 

Find and select Help Hope Live

4. Add to the Fundraiser page “in honor of [your full name]”

5. Add to the Fundraiser page the name of your regionally restricted fund (for example, a part of the Mid-Atlantic Liver Transplant Fund). You can find this information on your Help Hope Live Campaign Page)

 

Be sure to include your name and the regionally restricted fund name

 

5. Share the Facebook Fundraiser with as many people as possible!

6. At the end of the day, take a screenshot of your Facebook Fundraising dashboard showing the total amount raised through your November 28 Facebook Fundraiser.

 

Take a screenshot that shows the total amount raised on November 28

 

7. Email the screenshot to [email protected] with the subject line: Facebook Fundraiser

8. When the funds raised are made available to Help Hope Live, you will see a new entry on the List of Contributors via your Campaign Dashboard.

There are a few important guidelines you must follow to be eligible for this opportunity: You must contact us to express interest in this opportunity.

  • You must be actively fundraising with Help Hope Live (at least one donation has been made in your honor)
  • You must mention your name and your Help Hope Live regionally restricted fund on the Facebook Fundraiser page

 

Find your regionally restricted fund name at the top of your campaign page

 

  • You must email a screenshot of the total funds raised to [email protected] within 72 hours of November 28
  • If you do not send us your screenshot on November 28, we may ask you to verify individual donation amounts to ensure all donations were made on November 28

What happens if I do not follow these guidelines for Facebook Fundraising?


If you do not adhere to these guidelines, we cannot guarantee that funds raised through Facebook Fundraising will be available to help with your medical and related costs. Funds raised outside of our guidelines through Facebook Fundraising will still come to Help Hope Live, but those funds will benefit our General Operating Fund to help support our work and mission.


How can I find out if I am eligible for matching funds from the Bill and Melinda Gates Foundation?


Help Hope Live is not given any information about specific Facebook Fundraisers. All donations we receive through Facebook come to us as one lump sum. You will need to use Facebook’s reporting tools or contact the Bill and Melinda Gates Foundation directly to for information about matching funds.


Will I be able to continue fundraising on Facebook after November 28?


You will not be able to continue fundraising on Facebook after #GivingTuesday. Funds raised through a Facebook Fundraiser for Help Hope Live after midnight EST on November 28 will be given to the Help Hope Live General Operating Fund and will not come to Help Hope Live in your honor.

Unfortunately, Facebook currently does not provide an avenue for fundraising that is fully compatible with our Help Hope Live administrative process. We will make this option available in the future when we can.


How soon will the funds be available?


Funds raised through Facebook are collected by the nonprofit Network For Good and then sent to Help Hope Live in a lump sum. Help Hope Live cannot control how long it takes for funds to arrive from Network For Good. Expect to wait up to 90 days for Help Hope Live to receive the funds you raise on November 28…

Help Hope Live has no control over matching funds from the Bill and Melinda Gates Foundation. We cannot guarantee that any contributions made on Facebook will be matched, nor can we provide an exact timeline for when eligible matching donations will become available to Help Hope Live for medical and related expenses.


Will I be able to see who donated?


You will be able to see donor names and donation amounts through Facebook only. Once we have received and processed donations from your Fundraiser (which, again, may take up to 90 days), the funds will appear on your Help Hope Live List of Contributors as a single entry: Facebook Fundraiser. Make sure you carefully record the information you get on Facebook for sending out thank-you notes or other gift acknowledgements.


Does Facebook take a fee?


Facebook has agreed to waive their administrative fee for all donations made to charities on November 28. Other fees may apply, such as a Network for Good payment processing fee, depending on the donor’s payment method and other factors. Help Hope Live does not receive information regarding fees that occur through Facebook Fundraiser donations.


Does Help Hope Live take a fee?


Help Hope Live’s low 5% administrative fee will be applied to funds raised through Facebook.


Who should I contact if I have additional questions?


Email [email protected] if you have any questions about this opportunity.


We look forward to seeing your Facebook Fundraisers in action on November 28! Best of luck!

Who Manages HelpHOPELive’s Social Media?

Emily Webb is the PR and Social Media Coordinator for HelpHOPELive. She’s the one behind the Facebook, Twitter, Instagram and Google+ posts you love to “like”!

Emily Webb Cole Sydnor HelpHOPELive

Emily with our client Cole Sydnor


How did you come to work at HelpHOPELive?


I worked as the managing editor of a digital content marketing startup in Philadelphia.  Even though I enjoyed my job, when it came time to move on, I realized that my heart was leading me to nonprofit work. I started looking for a job and came across HelpHOPELive by chance. I am so glad I did!


What’s your favorite thing about working here?


Most of the families I work with every day are facing a load that I can’t even begin to personally understand. I like to think that if nothing else brings them hope or good news in a day, their phone call to me or to HelpHOPELive can be a brief period of time in which they know they will experience patience and compassion. My favorite part of my job is being able to help make people’s lives easier in a small but often meaningful way.


What gives you HOPE?


Individual stories give me HOPE, like Paul Mustol’s story. Paul and his family are faced with several potentially terrifying factors beyond their control, including mobility loss, financial challenges and the potential for Paul to pass away as a young adult. Paul’s mother, Anna, and her family are instilling a love of life and a love of service into Paul at a young age so that he can live a meaningful life regardless of how long it is. I look at Paul’s picture to remind me how beautiful life is.


Learn more about our staff members and see behind-the-scenes pics by following HelpHOPELive on Instagram!

How To Share Your Campaign Page On Social Media

Over 70 percent of people who use the Internet also use social media. 28 percent use social media on their smartphones every day!

Use this guide to share your HelpHOPELive Campaign Page on Facebook and Twitter.


How to share your Campaign Page on Facebook logo

  1. Go to your HelpHOPELive Campaign Page.
  2. At the top right, you will see a Share My Page section with social media icons.
  3. Click on the blue Facebook icon. Facebook icon
  4. A new tab will open up [see image below].
  5. You may have to login to your Facebook account to proceed.
  6. Add information in the empty box. For example: I need a kidney transplant to survive. Can you help?
  7. Click on the Share Link button at the bottom right.

campaign page HelpHOPELive Facebook help

 


How to share your Campaign Page on Twitter logo

  1. Go to your HelpHOPELive Campaign Page.
  2. At the top right, you will see a Share My Page section with social media icons.
  3. Click on the light blue Twitter icon with the white bird on it. Twitter icon
  4. A new tab will open up [see image below].
  5. You may have to login to your Twitter account to proceed.
  6. You can either keep the Tweet as it is or make changes to it. Make sure you keep the URL in the Tweet! [see image]

campaign page HelpHOPELive share Twitter help tips

7. You will not be able to send out the Tweet if you exceed the character limit. You’ll see the number of remaining characters printed in gray at the bottom right of the Tweet.

If the number turns red, you’ve exceeded the character limit and will need to cut down the length of your Tweet to post it.Add hashtags or @ users if you want to.

[***see below if you’re confused about these terms.]

8. Click on the Tweet button at the bottom right.


Anatomy of a Tweet: The Basics

tweet example hashtag @ how to user twitter

  • A hashtag (#) is used to identify the topic(s) of your Tweet. When you share your HelpHOPELive page, you could add #HelpHOPELive or #fundraising or #hope to your Tweet. Anyone who searches for either of those terms on Twitter might see your Tweet.
  • If you want to reach out to a particular user or organization in your Tweet, use the @ symbol to “tag” that user.
  • WARNING! Not all users use their real name as their account name in Twitter. For example, HelpHOPELive is on Twitter as @HelpHOPELiveorg. You can search for a person or organization in Twitter ahead of time to find out what name to add after the @ symbol in your Tweet.

If you need additional help sharing your Campaign Page on social media, reach out to us on Facebook or on Twitter!